I’m putting my best effort into it, so I hope people stay tuned and check it out. Everything was planned in advance for all the artists, but sometimes things get waylaid despite planning, like corona is doing right now. Lee Hi: Good, and it’s good to be busy. So sometimes there were periods where I wasn’t able to put out my music as rapidly as I’d like, and fans would be missing it. I feel really proud of it. I’m feeling a happy sort of pressure about it that I’m checking the details on everything. Tamar Herman: “Holo” is your first song in over a year, and your first release under your new label AOMG so how are you feeling about sharing it with the world? It’s my small treasure. At my prior company, things were very corporate. So I’m looking forward to that. Lee Hi: A lot of people have asked me this question. Herman: On the teaser art for “Holo,” you featured the verses: “I’m gonna stop cryin’, stop feelin’, stop thinkin’ ‘bout you, my babe / Not gonna cry anymore, gonna breakout / And gonna take more care of myself / I’m gonna stop.” What about this made you want to emphasize it specifically ahead of the song’s release? It’s fitting for a release that marks a new beginning for 23-year-old Lee Hi (Lee Ha-yi), who announced her move to the hip-hop and R&B label AOMG this week. Lee Hi’s new beginning launched on Thursday (July 23) with the release of “Holo” via a music video that is both heartwarming and reflective in the … After reports the singer was in talks to sign on to Jay Park 's hip hop label AOMG, the label confirmed the news on Twitter on July 22 KST. People can be lonely when they’re with others. I am a New York City-based journalist specializing in international music and media with a focus on the Asian pop culture market and its trends. 이후 AOMG 영입 발표 소식과 함께 싱글 [홀로]를 발표하며 예전의 모습에서 벗어난 새로운 이하이의 시작을 알렸다. Along with being a K-pop. I still want to achieve what I was trying to achieve before, as I’m still the same person that I am. Lee Hi: That’s the most important message of the song, which is loving myself. Herman: Then it must be really exciting to take the reins at this point of your career for you? Now, I am touching every element of the release, detail by detail. So when articles were released about it, it caused some stress. Lee Hi: Personally, when I thought about this song, it comforted my mind. All Rights Reserved, This is a BETA experience. Founded by Jay Park, it’s a big shift for Lee Hi, who previously was signed to YG Entertainment, the company known for acts like BLACKPINK and BIGBANG. Even if the single doesn’t do really well, I don’t mind. Herman: Why did you ultimately decide to move to AOMG? Herman: What does “Holo” mean to you? She has shown a wide spectrum of musical talent across diverse genres through her discography, including albums such as [1,2,3,4], [First Love], [SEOULITE], and [24˚C]. What’re you going to get from this?” But I actually think my old company and my new company are both very great at their own things, but they’re two different companies. What do you want to do? Along with being a K-pop columnist at Billboard, I’ve written for outlets including NBC News, Entertainment Weekly, The Village Voice, MTV, and Noisey. I am a New York City-based journalist specializing in international music and media with a focus on the Asian pop culture market and its trends. Going to a new company, obviously everything is new. The singer officially signed with AOMG yesterday after leaving YG Entertainment in … I thought when I’d go to a new company a lot of things would be different but actually I’m making the same music I’ve been doing so it’s not really much different for me. 2020년 JTBC의 음악 예능 ‘비긴어게인 코리아’에서 출연한 이하이는 대체불가한 음악적 재능을 증명하며 약 1년간의 공백을 성공적으로 메꾸는 데 성공, 대중의 기대를 충족시켰다. The same comfort that I felt when I received the song, when I made the lyrics, I want to share. Herman: Is there anyone you want to work with in particular? But now I’ve grown up a bit and can be more in control of the process so I hope to cut the time in between releases and release as much music as I can. Lee Hi: I found out that a lot of fans were curious about which company I’d move to since there were a lot articles in the media questioning where I’d go once my contract with YG expired, so I thought that the people who have been rooting for me since I was young would appreciate seeing the experience of my search. Herman: What are you working on now that people can look forward to? Since I started my career early when I was a teenager, earlier I wasn’t able to produce everything by myself and have my hands on every aspect of the production. Herman: YG has a reputation of artists taking quite a while between releases, including yourself. In 2020, she has just started the new chapter of her music career by signing with one of the top Hip-hop and R&B labels; AOMG in Korea, and releasing a single [HOLO]. Lee Hi: Normally the process of making music for me, before, was that I’d receive a song and then I’d sing on the song. It felt more organic and authentic to me than company CEOs who only say good things about their company. Lee Hi revealed why she chose to sign with AOMG in an interview with ' Elle ' magazine. I feel like I was learning through the process. etc.” That’s them doing their job. July 23rd, 2020. Lee Hi has officially signed with AOMG! I feel like I can have this song as my treasure because it’s a song that’s made wholly with me. Herman: What do you hope to get out of your new partnership with AOMG? But since AOMG has a lot of different artists, since I’m here I’d like to do a lot of different collaborations. I wanted to emphasize the part, “I’m not going to cry anymore.” “I need to love myself.” That’s the reason I wanted to focus on that in the teaser, to let them know that the most important message is loving myself. If that was my youth when I could learn about this industry, now I’m an adult and I want to try being more hands on regarding every aspect of my career. Lee Hi’s new beginning launched on Thursday (July 23) with the release of “Holo” via a music video that is both heartwarming and reflective in the way it relays the encouraging message of the song – the title is the Korean word for “alone” – with a depiction of of Lee Hi spending time and saving a young girl, ostensibly a stand-in of herself, while waiting for loneliness to stop. Starting anew with AOMG, Lee Hi aims to be sharing more of her sonic self with the world, and already has more music in the work following the rollout of “Holo,” her first formal single since May 2019’s “No One.” (She also featured on Chanyeol and Raiden’s “Yours” this year.). Why did you want to mark your new beginning with the song? LeeHi, an R&B and Soul artist, has been loved for irreplaceable voice since her debut in 2012. Why did you want to share that process with the world? In her new song “Holo” South Korean songstress Lee Hi spends its soulful R&B length offering introspective comfort, vacillating between mournful reflection and exuberant hope bolstered by a euphoric choral backing. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation BrandVoice. And he responded that a collaboration between me, Loco, and Gray would be a great mix. In the beginning of the year, I was already going to meetings with different companies but not even people close to me knew about it. Opinions expressed by Forbes Contributors are their own. Herman: Prior to the song’s release, you actually released the “#Holo” YouTube video series, where you shared conversations with peers in the industry about what company you should move to. © 2020 Forbes Media LLC. Prior to its release, Lee Hi opened up about “Holo” and her shift to AOMG.